strangleholdmerch.com www.allornothingtattoo.com Tattooing is an art form, studio ownership is a business. I think a lot of people blur the line between the two. I refuse to let my staff starve. The only purpose in business is producing revenue and feeding those who depend on it. I feel like a lot of people misunderstood what I was doing early on, and as a result we still have a lot of haters. The "starving artist" mentality that pervades our industry is doing nothing but holding us back. I was simply reaching out to our target demographic as a means to an end. Internet promotion and advertising are key to any successful venture economically. So I hired some people to plaster search engine friendly information all over the Internet. Tattoo artists have consistently misunderstood this activity and still do in some instances. If we win a pile of awards and then post it on the Internet we are not being arrogant, cocky, exploitative, or obnoxious; we are simply feeding information to our target demographic: the tattoo client. Why do we need 15 Web sites? Because clients read every single word on all of them and then book a flight to Atlanta. Why have a mailing list? So our clients can be aware of what's going on and which cities we will be appearing in. Why advertise on TV? Why not? Tattooing is no longer a secret, underbelly of negativity. It is a validated art form and a gigantic industry enjoying a level of success that was previously unprecedented. We treated our studio ...
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